Edward Gold

Edward Gold is the Principal Consultant at the Gold Consulting Group since 2020. He is also Head of Brand Partnerships at Inverted, a new esports/gaming agency. He has over 25+ years of marketing, media and sponsorship experience. Ed was most recently the Head of Brand Marketing at State Farm, overseeing development of State Farm’s marketing strategy, creative, media and sponsorship efforts, for all of State Farm’s Property & Casualty product lines and customer segments. Over the years, Edward was named an “Online Media All-Star” by Mediapost, one of the “21 Most Intriguing People in Media” by min online, one of CableFAX’s “Sweet 16”, and was inducted as a Marketing, Advertising, and Media “Leaders & Legends” by Media Village. While leading State Farm’s media and sponsorship efforts, the brand was named the “2016 Sports Sponsor of the Year” by Sport Business Journal and the “2019 Esports Brand of the Year” by the Tempest Awards. While at State Farm, Edward oversaw partnerships with the NBA, Disney/Pixar, ESPN, Riot Games, Major League Baseball, Telemundo, and Apple. He expanded State Farm’s media efforts in traditional, digital, and new media, through innovative thinking while achieving business goals. Previously, Edward was Senior Vice President/Media Director at Kalis & Savage Worldwide Partners in Los Angeles, Vice President/Sales & Business Development for Executive Sports International, and Vice President/Associate Media Director at DDB Needham Chicago. Edward is a graduate of the University of Illinois at Champaign/Urbana, and lives in Chicago, IL, with his wife Lynne and two boys, Montgomery (16) and Henry (15).