Progress Ventures

CAMBRIDGE • NEW YORK CITY

MASSIVE INTERACTIVE

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Massive Interactive is a global technology company recognized and awarded for powering the world’s best multiscreen video services. In 2015 we launched Massive AXIS, the industry’s premier Video Application UI Server, bringing a fresh server-side approach to the delivery and control of streamlined video apps across any and all of the major consumer devices.

 

Fast becoming the industry standard for real-time, multi-device app control, our platform provides the flexibility that high-profile broadcasters, content owners and operators require to dynamically adapt on a daily basis. Its sophisticated visual content programming and navigation management tools are paired with powerful scheduling and subscription management features that are all operated from one easy to use interface. These features present previously unavailable opportunities to acquire and retain audiences and to monetize content more effectively.

 

For more information, visit: www.massive.co.

TRU OPTIK

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik’s proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.


For more information, visit www.truoptik.com

IRIS.TV

IRIS.TV, Inc. provides solutions for personalizing content distribution including a video recommendation engine to increase engagement, views per session, monetization of continuous linear experiences. The company manages, targets, analyzes, and monetizes content for publishers, advertisers, and content owners. It offers IRIS.TV Adaptive Stream that personalizes content flow, indexes metadata, and activates user behavior. The company’s products allow publishers to increase total ad impressions and video views, increase ad fill and rates, and target content and ads to specific viewers. It also offers mobile and IPTV apps; and consulting services that include management solutions to optimize the online distribution.

 

For more information, visit: www.iris.tv.

LISNR

LISNR is an audio-based marketing and content distribution platform that activates the sound around consumers to deliver content intelligently and easier than ever before. We work with marketers, content creators and live environments to unlock an unparalleled and dynamic second screen experience tailored to the exact moment of engagement. LISNR intends to activate sound everywhere, creating the ultimate companion second screen experience, delivering content passively to consumers at the most relevant moments in time. We are currently scaling music, live, and broadcast verticals, allowing content creators to deliver second screen experiences to their consumers, and providing brands a very compelling advertising inventory that is delivered prior to content consumption.

 

The creator of Smart Tones, a new ultrasonic communication protocol for sending data over audio, LISNR trasmits customizable packets of data every second, enabling proximity data transmission, second-screen functionality, authentication and device-to-device connectivity on any LISNR-enabled device.

 

For more information, visit: www.lisner.com.

 

CRAVE LABS

CraveLabs is a mobile advertising technology company based in Boston. We believe that using location is a powerful way to segment and reach mobile-engaged customers. Our platform, DropIn (dropin.io) helps thousands of companies reach new customers on a daily basis with timely and location-specific mobile ads. DropIn automates the mobile advertising process, and works for any size campaign from single location to national. 

 

Whether you're a small business, digital-focused agency, or large brand, mobile advertising, we'd love to talk to you about how local, mobile advertising can help your business grow.

 

For more information, visit: www.cravelabs.com.

PIXABILITY

Pixability is a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Twitter. Pixability’s solution empowers advertisers to activate video at every stage in the consumer journey in order to deliver impactful business results. Pixability provides sophisticated targeting, automated media execution, and verifiable viewability and placements across premium video platforms. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.


For more information, visit www.pixability.com.

  

 

TRUST METRICS

Trust Metrics provides data driven planning tools designed to improve campaign performance on advertising networks and exchanges. Trust Metrics gives brand advertisers the ability to rank and score websites based on a site’s potential advertising value/quality. Ratings can be customized for specific brands, ad categories, campaigns, or markets.

 

For more information, visit: www.trustmetrics.com.

QUALIA

LocalResponse helps marketers respond to real-time consumer intent. Based in Chelsea NYC, LocalResponse is co-founded by digital advertising pioneers Nihal Mehta (founder ipsh!, sold to Omnicom in 2005 & early investor in Admob), Kathy Leake (co-founder Media6Degrees), and Michael Muse; and is backed by Cava Capital, Vodafone Ventures, Metamorphic Ventures, Extreme Venture Partners, Progress Ventures, Jim Pallotta and others. LocalResponse works with Fortune 500 advertisers such as Audi, Cadbury-Adams, Coca-Cola, Dell, Estee Lauder., FedEx, General Electric, General Mills, General Motors, Hersheys, Kmart, Loews, McDonald’s, Microsoft, NBC-Universal, Pepsi, Verizon, and Walgreens.

Kathy Leake, CEO and Founding Partner—Kathy is currently the CEO and Founding Partner of LocalResponse, a company that provides marketers the ability to reach consumers across multiple location based services in real time via mobile devices. Prior to joining LocalResponse, Kathy was a Founder and Chief Revenue Officer at Media6Degrees, a Social Targeting company. At Media6, Kathy developed the positioning, strategy and go-to-market blueprint for the company. She successfully took Media6 to market and drove the company from pre-revenue to $20 million in 2 years. Kathy came to Media6 with 20 years of advertising experience having worked at multiple Omnicom and WPP agencies such as DDB Needham, Ogilvy & Mather, TBWA/Chiat Day, Agency.com and Red Sky Interactive. At these agencies Kathy held executive, business development and media positions.

37 W. 28th St, 5th Floor
New York, NY 10001

To see current career opportunities at Local Response, please click here.

LOCALYTICS

Localytics brings app marketing and analytics together in one complete platform. Used in more than 32,000 apps on more than 2.3 billion devices, Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value.

With one solution, mobile marketers and developers can gather deep, actionable user insights that power predictive intelligence, automate marketing campaigns, and personalize push and in-app messaging.

Localytics is headquartered in Boston, MA with offices in San Francisco and London. Other investors include Sapphire Ventures, Foundation Capital and Polaris Partners. 

SIMPLI.FI

Simpli.fi is the leader in localized programmatic advertising solutions. Local media groups, multi-location brands, trade desks and local-focused networks leverage Simpli.fi’s ability to customize audiences to local needs, and to deliver superior performance on high volumes of localized campaigns across mobile, desktop, video, and social formats. For more information about the company or partnership opportunities, email hi@simpli.fi, call (800) 840-0768 or visit www.simpli.fi

SKYWORD

Skyword delivers all that organizations need to reach and engage their audiences with quality, original content designed to succeed in search and social media. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent and immeasurable. The Skyword Platform makes it easy to produce, optimize and promote content at any scale to create meaningful, lasting relationships with customers. Skyword also provides access to a community of more than 20,000 professional writers, and its content strategy and editorial teams can help ensure the ongoing success of clients’ content programs. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group and American Public Media Group.

Tom Gerace, Founder, CEO & Director—Prior to founding Skyword™, Tom launched Gather.com, a demand-driven news and entertainment property reaching more than 6M people each month. Gerace also founded and served as President of Be Free, a publicly traded online marketing services company. Be Free transformed online advertising from pay-per-view (i.e. CPM Advertising, where advertisers paid a fixed fee every time their ads were shown) to pay-for-performance advertising (i.e. Cost-Per-Click and Cost-Per-Acquisition Advertising). Be Free-operated channels often saved customers 80% of their cost of new customer acquisition when compared with other marketing methods.

After Be Free’s launch and financing, Tom served as Chief Marketing Officer through the company’s initial public offering. As Chief Marketing Officer, he was responsible for creating new and existing products and services, mergers and acquisitions, corporate and product communications, and customer acquisition. Gerace was awarded two U.S. Patents (5,848,396 and 5,991,735) for profiling computer users and targeting advertising based on that profiling. During his tenure with the company, Be Free launched both U.S. and European operations. Be Free served more than 300 leading brands including barnesandnoble.com, Citibank, eBay, AOL, Lending Tree, Bertlesmann, Time Warner, IBM, Dell, and Microsoft.

Prior to founding Be Free, Tom was a senior business analyst at the Harvard Business School. Tom received a Bachelor of Arts in Social Studies, magna cum laude, from Harvard University in 1993. Tom serves on the Board of Advisors for Imagitas and on the Board of Visitors for the Fenway Community Health Center. He is also a director of The Open Gate Foundation.

25 Thomson Place
Boston, MA 02210

To see current career opportunities at Skyword, please click here.

INTEGRAL AD SCIENCE

Formerly AdSafe Media, we are now Integral Ad Science. Since launching the industry’s first preventative brand safety solution in 2009, powered by our constant growth and innovation, we have built a global media valuation platform that is integral to the buying and selling of quality media. Our media valuation platform is the only solution that scores and evaluates the brand safety, context, viewability and many other elements of web pages on an individual page level. Our revolutionary True Advertising Quality (TRAQ) Score measures overall ad placement quality, enabling ads to land in the right place, with a quality environment and exposure. Our Campaign ROI Solution measures individual publishers effects on a campaign’s conversion. We are continuously rolling out innovative solutions so check back frequently!

Integral is headquartered in New York City with operations in San Francisco, London, Tokyo and Sydney, and are expanding quickly. For more information visit www.integralads.com, follow @integralads on Twitter, or join us on Facebook at www.facebook.com/integralads.

Services

TRAQ Score, Ad Viewability, Brand Safety, Audience/Demographics, Ad Exposure, Ad Environment, Campaign ROI, Pre-Bid Solutions for Programmatic Buying

MEDIAMATH

Headquartered in New York, MediaMath was founded in 2007 and is a leader in the demand side platform category (Forrester Wave, Q4 2011). The company buys billions of highly targeted ads per month on behalf of dozens of agencies, including all the major agency holding companies. Major brands include American Express, Kellogg’s, Prudential and Kayak.

The MediaMath buying platform, TerminalOne, provides advertising agencies and brands with the technology and back office services to trade across all leading digital advertising channels. It includes a common interface and workflow, a data management layer that integrates marketer and third-party data, algorithms and bid optimization, and deep integrations with thousands of direct publishers and supply aggregators.

In Q4 2011, AdAge declared MediaMath the winner of the first Forrester Research DSP Wave report, which can be viewed at http://www.mediamath.com/solutions/forresterwave/.

MediaMath is a global company with additional offices in London, Boston, Chicago, Los Angeles and San Francisco.

Progress Ventures | All Rights Reserved, 2017

 

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