Progress Ventures

CAMBRIDGE • NEW YORK CITY

LocalResponse Is Now Qualia!

Friends,

Thanks to you, we have had a tremendous year! LocalResponse was ranked #204 by Inc. Magazine’s "Fastest Growing Companies in America" out of 5,000 nominated.

We listened to you, and we agree: Our name, LocalResponse, has not spoken to our value proposition in quite some time. As a pioneer in intent targeting, we are constantly innovating and further defining the future of intent targeting for our ecosystem.

After having served the world’s top brands and agencies as LocalResponse, we have evolved our brand to better communicate our promise of delivering the most qualified consumers to our advertisers. Today, we’ve renamed our company "Qualia" – a name that reflects the quality and value we have been providing our clients since 2011. Nothing has changed about what we do – just that, at last, our new name matches the value we provide.

We empower marketers to:

  • Find new audiences of consumers who are expressing the strongest forms of commercial intent, based on unique data sources
     
  • Conquest consumers expressing their needs, wants, location and sentiment
     
  • Target only the most qualified consumers based on a composite of multiple intent signals (vs. traditional ad tech which is binary in segmentation)

At Qualia, we know that where you reach a consumer in their intent path means everything. We empower marketers with the ability to reach consumers when they are most open to influence.

Consumers Declare. We Deliver.

 

Sincerely,

Kathy Leake, CEO & Co-Founder

Progress Ventures | All Rights Reserved, 2017

 

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