Caitlin Roberson, Founder and CEO of Clear, Heads Up Skyword’s West Coast Office
BOSTON, Mass—July 9, 2014—Skyword, the leading content marketing platform and services provider, today announced that Clear Content Marketing, a Palo Alto-based content marketing company that creates high-performance strategies and compelling content to attract, engage, and convert B2B buyers, has joined forces with Skyword. Caitlin Roberson, founder and CEO of Clear, will be leading Skyword’s West Coast efforts as Vice President, West Coast, providing the company with a strong regional presence and access to some of the leading and fastest-growing companies in the San Francisco Bay area and beyond.
“We are incredibly excited to be expanding our West Coast presence with the addition of Caitlin,” said Tom Gerace, founder and CEO of Skyword. “Clear’s experience with B2B technology companies fits perfectly with our business. Skyword helps B2B marketers break through ineffective traditional marketing and sales approaches that people increasingly ignore. With access to Skyword’s content marketing technology, professional services, and authentic voices, brands can stop interrupting what people love and become what people love through great storytelling. This all adds up to greater brand preference and loyalty.”
“Clear has built its reputation on creating great stories that connect with customers,” said Roberson. “However, today the challenge for most B2B companies is how to make this process scalable and sustainable in order to reach customers when and where they seek information and research products,” said Roberson. “Skyword’s content marketing platform drives this process, empowering marketers to reach customers in a completely different way, which is more authentic, personal, and valuable. I’m eager to introduce these capabilities to Clear’s customers.”
Skyword’s new West Coast office is located at 1900 University Avenue, Suite 101, Palo Alto, California.
Clear Content Marketing is a content marketing company that crafts powerful stories that sell for technology enterprises, such as Demandbase, Google, LinkedIn, Marketo, Silverpop, and Xactly. Today’s tech brands struggle to elevate conversations above features and functionality. By partnering with Clear, their sales teams stop haggling over price and start talking about value, propelling buyers through the funnel – and skyrocketing new business, customer success, and team engagement.
Skyword delivers all that organizations need to reach and engage their audiences with quality, original content. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent, and immeasurable. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships with customers. Skyword also provides access to a community of professional writers, and its content strategy and editorial teams help ensure the ongoing success of clients’ content marketing programs. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Cox Media Group, American Public Media Group, Allen & Company, and Progress Ventures.