Dstillery Accelerates Multi-Platform CrossWalk Strategy With Hiring of Industry Veteran
NEW YORK, NY--(Marketwired - Apr 9, 2014) -Dstillery, the pioneer in audience targeting for brands, today announced that Paul Cushman, an expert in cross-screen digital marketing, has joined the company as a key advisor. The appointment is further evidence of Dstillery's strategic focus on providing brands with the most effective ways to build scalable unique audiences and engage them across platforms and devices.
Cushman has extensive experience in mobile marketing and advertising, business development, data management and brand building. Cushman formerly served as the vice president of sales and business development for Drawbridge and as the head of sales for Yahoo! Mobile.
"We are thrilled to have Paul join our team," said Tom Phillips, CEO of Dstillery. "Our mission is to help brands engage the right consumers across devices and platforms, using our ProspectRank, bidding, CrossWalk and other technologies. Paul's extensive background in mobile and cross-device marketing makes him the ideal person to help broaden and accelerate our business as the lines delineating channel and screen dissolve."
"Joining forces with Dstillery was a clear choice for me," said Cushman. "Their leadership, unique approach to identifying and engaging the right consumers in a cross-screen world, and machine-learning-based technology set them apart. I am excited about the opportunity to help Dstillery and its customers define the future."
Dstillery is the former Media6Degrees. We're at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. We're building on five years of leading the data revolution in marketing to drive even greater impact for your brand. Dstillery was recently recognized by Forbes as one of America's Most Promising Companies and by Crain's NY as the #10 Best Place to Work. More info at www.dstillery.com.