OCT 30, 2014 - Company Also Adds Leaders from LogMeIn, ExactTarget and Brightcove to Executive Team
Localytics, the leading app marketing and analytics platform, announced the addition of Josh Todd as chief marketing officer. Formerly vice president of customer acquisition and marketing for Constant Contact, he will oversee global marketing, branding and advertising for the company.
Josh brings 18 years of experience to Localytics. Most recently, he was the architect of the successful, high-volume customer growth strategy for Constant Contact, helping to grow the company from 50,000 customers to over 600,000. He was also the general manager of website strategy for the company, where he led the evolution of their digital strategy from a single product focus to a multi-product suite. He also spent time at Staples, where he applied in-depth consumer knowledge and new technology investments to help grow their customer base.
“Josh is a great example of a marketing leader who fuses a data-driven approach with smart technology decisions, all while focused on a great customer experience,” notes Raj Aggarwal, CEO and co-founder of Localytics. “For Localytics, he will grow our team and global marketing strategy with the same focus. His extensive knowledge of marketing and data in today’s digital world will help us develop the most comprehensive solution for app marketing and mobile engagement.”
In addition to Josh, Localytics has added Lou Orfanos, vice president of product to their executive team. Previously vice president of product for LogMeIn, Lou led the team and vision that turned join.me into the world’s leading collaboration tool and the company’s fastest growing product. For Localytics, he will define and drive the company’s product roadmap as it adds features, like the recent addition of Profiles, to its closed loop approach to app marketing and analytics.
Rounding out the executive team is the addition of Craig Herman VP of strategic enterprise accounts (formerly regional VP of enterprise sales at ExactTarget, a Salesforce.com Company) and Justin Khaksar, general manager, vice president of Sales for EMEA (formerly VP of media, EMEA at Brightcove).
“Josh, Lou, Craig and Justin represent the best talent in the market. Their knowledge and experience will help us continue to scale as we close 2014 and plan for another year of rapid growth,” said Aggarwal.
The four new executive team members represent a small fraction of Localytics’ employee growth this year, which entered 2014 with 60 employees and now has 150 total employees globally. Localytics has also tripled its revenue since this time last year.
Smart marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Used in more than 32,000 apps on more than 2.3 billion devices, Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. With one solution, mobile marketers and developers can gather deep, actionable user insights that power predictive intelligence, automate marketing campaigns, and personalize push and in-app messaging. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at http://www.localytics.com.