Pete Martin Brings Big Data and Brand Experience to YouTube Software Company
Boston, MA – Pixability, a YouTube software company for major brands, has announced the appointment of Pete Martin as its VP of Engineering. Pixability’s technology, data, and analytics have proven to be effective throughout the entire YouTube lifecycle for brands, from strategy through content marketing to advertising. Prior to joining Pixability, Martin was the VP of Engineering at Tremor Video, a video advertising and analytics platform serving billions of ads per month. Martin will spearhead the significant expansion of both Pixability’s infrastructure and its engineering team.
“Pixability has consistently produced outstanding and measurable YouTube performance for many of the world’s top brands. ROI is what our technology is all about,” said Bettina Hein, Founder and CEO of Pixability. “Pete not only brings unparalleled video and advertising platform experience, but he also has a record of delivering what’s important in advertising technology.”
Reporting to CEO Bettina Hein, Martin will work closely with CTO and YouTube Data Scientist Andreas Goeldi to continue the build-out and expansion of Pixability’s big data infrastructure for YouTube strategy, marketing, and advertising. Pixability software is used by brands, agencies, and YouTube professionals.
“My experience in the video marketing and advertising space gave me a very clear view of the entire video technology ecosystem,” said Pete Martin, Pixability VP of Engineering. “Pixability represented the most powerful and promising infrastructure I’ve seen. More importantly, though, I’m honored to be part of one of the most respected teams in the YouTube ecosystem.”
A well-regarded technology innovator and executive, Martin has been building scalable web systems and teams at software companies for nearly 15 years. He was the first employee and architect at ScanScout, whose technology became a core part of Tremor’s technology offering after its acquisition of the company. Martin is a graduate of Worcester Polytechnic Institute.
Pixability, Inc. is a big data software company that helps major brands dramatically increase YouTube impact on their target audiences. Pixability’s YouTube technology mines billions of YouTube video views, relevant social communities, search patterns, and competitors’ moves. Major brands use the insights generated by Pixability’s software to hone strategies, optimize channels and content, and execute ad campaigns. Headquartered in Boston with offices in New York and Los Angeles, Pixability drives brand YouTube performance and boosts campaign and media ROI. For more information, please visit www.pixability.com.