Major Retailer Sees Strong Lift of In-Store Visits and Sales From Cross-Channel Campaign
NEW YORK, NY--(Marketwired - Sep 9, 2014) - Dstillery, the pioneer in cross-device audience targeting for brands, announced today that it has partnered with attribution company Placedto deliver cross-channel measurement solutions for brands. The first test, conducted for one of the top five U.S. department stores, proved that Dstillery's targeted campaign boosted in-store sales by five percent and increased the likelihood of consumers visiting the retailer's brick and mortar store by 34 percent.
"With consumers juggling their multiple devices, marketers are challenged to figure out the contributions of each channel to purchase decisions," said Tom Phillips, CEO of Dstillery. "This partnership with Placed not only enables us to deliver industry leading cross-device targeting solutions for brands -- across desktop, smartphone and tablet -- but it also lets us capture their impact on offline sales. The result is greater campaign insight, improved optimization and efficiency, and better outcomes for our clients."
The two companies conducted an analysis of a Dstillery targeted campaign for a major national retail brand to determine the impact of online advertising on offline behavior. Specifically, the retailer sought to measure the effect of delivering targeted desktop impressions on driving store visits and in-store purchases. Combining Dstillery's CrossWalk multi-device intelligence technology and Placed's panel-based mobile measurement approach, the retailer was able to evaluate the return on their digital investment.
"Measuring the impact of online advertising on offline sales is a breakthrough for our industry," said David Shim, Founder and CEO of Placed. "In a first for the industry, this study connects the dots between desktop campaigns and offline behavior. We view our work with Dstillery on cross-channel measurement solutions as a huge step forward for both our clients and the digital advertising industry."
Dstillery is the former Media6Degrees. We're at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete consumer journey and activating them across all screens. We're building on five years of leading the data revolution in marketing to drive even greater impact for your brand. Dstillery was recently recognized by Forbes as one of America's Most Promising Companies and by Crain's NY as the #10 Best Place to Work. More info at www.dstillery.com.
Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in mobile location panel, Placed provides the most complete understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed gives brands, agencies, publishers and ad networks the ability to target location at scale, measure the offline impact of ads, and deliver actionable insights into consumer behavior. Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.