September 16, 2014
YouTube Advertising and Video Marketing Platform Honored by Mass Technology Leadership Council
Boston, MA – Pixability’s advertising and video marketing platform for YouTube was named 2014’s Innovative Big Data Technology of the Year by the Mass Technology Leadership Council (MassTLC). The Pixability platform was recognized for its innovation in leveraging the power of big data to help brands and media agencies implement successful YouTube campaigns – encompassing content strategy, audience and influencer discovery, video SEO and highly effective ad targeting – that drive business results.
“For years Pixability has proven how effective and necessary big data is for the media industry, especially YouTube,” said Andreas Goeldi, CTO of Pixability. “We’re honored to receive MassTLC’s Innovative Technology of Year Award, especially as the our platform continues to garner market adoption by the most demanding advertisers around the world.”
The 17th annual Technology Leadership Awards honor the best of the technology industry across 16 categories. Winners were selected by an independent panel of judges comprised of executives, investors, analysts, media and thought leaders. The full list of 2014 Technology Leadership Award winners can be found online here.
“The 17th annual MassTLC Leadership Awards shines a spotlight on the vibrancy of the state’s position as both pioneer and leader in technologies that are fueling Massachusetts’ economy and changing the world,” said Tom Hopcroft, President and CEO of MassTLC. “Pixability should be proud of being recognized as among the elite innovators from the Bay State’s deep talent pool.”
“We are thrilled to be recognized as a big data technology leader – especially in light of the formidable list of finalists,” said Bettina Hein, CEO and Founder of Pixability. “In just a few years, we’ve grown from a small start-up at the Cambridge Innovation Center to a technology company with a global presence.”
Pixability is an advertising and video marketing platform for YouTube that enables agencies and brands to run better YouTube campaigns. Pixability’s patent-pending technology helps media professionals plan smarter placements, run faster campaigns and see better results. Used by many of the world’s largest online video advertisers, Pixability is headquartered in Boston with offices in New York, Los Angeles, Chicago, and London. For more information, please visit www.pixability.com.
About The Mass Technology Leadership Council, Inc.
With more than 550 member companies, the Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. More at www.masstlc.org