Progress Ventures


Localytics Deepens Executive Team with New Chief Financial Officer Hire

Former HubSpot CFO David Stack Joins Localytics to Guide Company through Growth

BOSTON – April 3, 2014 – Localytics, provider of the most powerful analytics and marketing platform for mobile and web apps, today announced that David Stack has joined the company as chief financial officer. With more than 20 years of experience, most recently at HubSpot, Stack is responsible for leading Localytics’ accounting, finance and legal departments as the company continues its rapid growth.

“Localytics is one of Boston’s fastest-growing companies, poised for tremendous success,” Stack said. “As the web becomes more app-like and as brands increasingly leverage mobile apps to engage consumers and drive monetization, the need for powerful analytics has never been greater. I’m looking forward to working with the Localytics team to help the company on its accelerated trajectory of growth.”

Previously serving as chief financial officer for HubSpot, Stack guided the company’s finances as it prepared for its anticipated 2014 initial public offering. Prior to HubSpot, Stack was vice president of finance for EMC and vice president of finance for RSA Security.

“David was the perfect candidate because of his outstanding track record, financial leadership and counsel,” said Raj Aggarwal, Localytics co-founder and CEO. “His prior experience will undoubtedly help us as we continue to scale and solidify Localytics’ rightful place as the industry’s leading analytics and marketing platform for mobile and web apps.”

About Localytics

Smart marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Used in more than 32,000 apps on more than 2.3 billion devices, Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. With one solution, mobile marketers and developers can gather deep, actionable user insights that power predictive intelligence, automate marketing campaigns, and personalize push and in-app messaging. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at

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