New York, NY – November 13, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it is entering the Japanese market, providing brand safety measurements through a strategic partnership with Yahoo! JAPAN.
“Following successful launches in many other international markets, Integral Ad Science is thrilled to formally launch our operations in the Japanese market,” said Bryan St. John, SVP International, of Integral Ad Science. “Partnering with Yahoo! JAPAN allows us to properly cater to the local market and customize the product to its specific needs. We are pleased to be working with Yahoo! JAPAN and relying on their local expertise “
Integral has invested significant resources to develop a localized brand safety product, in collaboration with Yahoo! JAPAN, specifically for the Japanese market that takes into account the language’s complexity. Yahoo! JAPAN will be able to apply this solution to the Yahoo! JAPAN Premium DSP and as applied, the offering will continue to grow more robust through machine learning, human verification, and other proprietary methods.
“Integral Ad Science is a recognized industry leader for its innovations in the brand safety capabilities that we’ll be applying,” said Osamu Aranami, Corporate Officer, President of Marketing Solutions Company of Yahoo! JAPAN. “We’re excited to team up with them given the need in the Japanese marketplace for this technology and the benefits it will provide to the marketers working with us.”
On the heels of this partnership announcement, Integral will open an office in Q1 2015 in Tokyo, making its full suite of products available to the Japanese market.
About Yahoo! JAPAN
Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Sydney, Melbourne, and Singapore. Learn more at www.integralads.com.