NEW YORK, NY--(Marketwired - Oct 9, 2014) - Dstillery, the pioneer in cross-device audience targeting for brands, today released its quarterly IQR (Inventory Quality Report), with detailed findings from two independent third parties, Integral Ad Science (IAS) and White Ops. The report revealed that Dstillery continues to significantly outperform the industry in inventory quality, even surpassing results for direct publishers. The company has once again proven its commitment to quality, with over 97% of inventory demonstrated to be bot-free across its full suite of campaigns. Advertising fraud has grown to be an insidious problem for the industry, with the Interactive Advertising Bureau estimating that $11 billion is wasted by marketers on fake inventory every year.
"We are, and intend to remain, the most aggressive company in the exchange ecosystem in rooting out the bad stuff and buying only the best impressions for our marketers," said Tom Phillips, CEO of Dstillery. "While we are not surprised by the results, we welcome the ongoing validation from IAS and White Ops as they are the most reputable sources in the market today. Since we implemented our patented anti-fraud protections in 2012, we continue to outpace others and are repeatedly told by our supply partners that nobody takes inventory quality as seriously as we do."
According to the report, Dstillery maintained less than 3% of ad fraud across the company's impressions spanning across all campaigns. In comparison, industry data from the IAS Q2 Report shows that direct publishers experienced a rate of 3.5% of total impressions categorized as high risk of being bot or non-human traffic; networks saw a rate of 10.5% and exchanges experienced a rate of 16.5%.
"Digital advertising fraud remains an ongoing problem for our industry and we applaud Dstillery for proactively taking steps to curtail its impact," said Scott Knoll, CEO of Integral Ad Science. "Such vigilance is necessary to ensure that advertisements aren't being served to bots, which costs advertisers, and erodes their confidence in the effectiveness of digital."
"Digital ad fraud is a pervasive problem that can't be solved unless all of the players take a stand and take action," said White Ops CEO, Michael Tiffany. "The competitive industry numbers that Dstillery has been able to achieve when it comes to combating ad fraud are impressive and a model for others to follow."
To receive a copy of the Q3 IQR and additional information about the facts and resources to help combat ad fraud, contact firstname.lastname@example.org.
Dstillery is the former Media6Degrees. We're at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete consumer journey and activating them across all screens. We're building on five years of leading the data revolution in marketing to drive even greater impact for your brand. Dstillery was recently recognized by Forbes as one of America's Most Promising Companies and by Crain's NY as the #10 Best Place to Work. More info at www.dstillery.com.
About Integral Ad Science
Integral Ad Science is the recognized industry leader in the prevention of digital advertising fraud -- from the number of partnerships with key players to the amount of advertising dollars saved -- because of its technology that ensures safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Sydney, Melbourne and Singapore. Learn more at www.integralads.com.