NEW YORK, NY--(Marketwired - Jun 26, 2014) - Dstillery, the pioneer in cross-device audience targeting for brands, is the first organization toachieve independent certification to the Interactive Advertising Bureau's (IAB) Quality Assurance Guidelines 2.0 (QAG 2.0) compliance program. iCompli, the interactive assurance service from BPA Worldwide, confirmed Dstillery's conformance to the IAB standards.
The IAB's Quality Assurance Guidelines help establish trust between buyers and sellers in a complex and ever-changing digital advertising ecosystem. The 2.0 program has recently been expanded to include all buyers and sellers of advertising, and now offers the option of independent third-party validation of a company's certification.
"At Dstillery, quality is central to every action we take -- from the ad impressions we serve to the service we deliver to our clients," said Tom Phillips, CEO of Dstillery and co-chair of the IAB's Traffic of Good Intent task force. "This certification demonstrates our commitment to going above and beyond on our clients' behalf, and to being a leader in quality standards."
"We are thrilled to be working with Dstillery as they become the first organization independently certified to the IAB's QAG 2.0 standards," explained Richard Murphy, BPA's Senior Vice President, Technology Assurance. "Dstillery's decision to achieve the 2.0 certification using the iCompli audit process is testament to their focus on transparency and accountability, and allows them to further promote trust and assurance in the online advertising marketplace."
About BPA Worldwide. BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPAWW was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its iCompli service, BPAWW verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. With more than 3,000 clients in over 20 countries, BPAWW is a trusted resource for compliance and assurance services. Its latest offering, Ad iCompli, measures and scores online ad campaign performance for business and consumer marketers.
For more information on BPAWW and its services, please visit the website.
Dstillery is the former Media6Degrees. We're at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete consumer journey and activating them across all screens. We're building on five years of leading the data revolution in marketing to drive even greater impact for your brand. Dstillery was recently recognized by Forbes as one of America's Most Promising Companies and by Crain's NY as the #10 Best Place to Work. More info at www.dstillery.com.