Skyword Partners with Traackr to Combine Power of Content Marketing and Influencer Marketing - Skyword
BOSTON, Mass—June 3, 2014—Skyword, the leading content marketing platform and services provider, today announced an integration with Traackr, a platform built to discover a brand’s influencers, that allows Skyword clients to easily identify influencers to amplify and inform their content marketing strategies. With the integration of Traackr into the Skyword Platform, companies can discover thought leaders or subject matter experts based on three criteria: social reach, resonance, and relevance. They then can recruit specific influencers for content creation and amplification opportunities. Skyword clients can identify the influencers in their markets both from within the Skyword contributor community and across the Internet.
“Skyword connects today’s leading brands with their audiences by making it easy to create original, quality content,” said Tom Gerace, CEO and founder of Skyword. “With our partnership with Traackr, it’s now easier than ever to ensure the stories that brands are telling resonate with their audience and are created and shared by those who are most respected and relevant in specific markets.”
“Influencer marketing and content marketing can’t exist without each other,” said Pierre-Loic Assayag, CEO of Traackr. “The integration of the Skyword Platform with Traackr gives great content a powerful voice.”
To learn more about the Skyword and Traackr partnership, attend Content Rising in Boston on the evening of June 18th. The first phase of the integration will be available in early July. Skyword will continue to evolve its influencer functionality, including the ability to compare an organization’s share of voice around specific topics with its competitors to help determine where it needs to focus its content strategy.
Skyword delivers all that organizations need to reach and engage their audiences with quality, original content. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent, and immeasurable. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships with customers. Skyword also provides access to a community of professional writers, and its content strategy and editorial teams help ensure the ongoing success of clients’ content marketing programs. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Cox Media Group, American Public Media Group, Allen & Company, and Progress Ventures.