Localytics Opens New Headquarters in Boston’s Financial District
Growth in revenue continues as demand for app marketing increases
Localytics, the leading analytics and marketing platform for mobile and web apps, today announced it has opened new headquarters at 101 Arch St. in Boston’s financial district. The new office enables the company to continue its rapid growth, as it expects to end 2014 with 120 employees; the company currently has 80 employees – up 110 percent over Q2 2013.
The Localytics platform is installed in more than 25,000 apps across 1.5 billion devices. In Q1, the company tripled its revenue over the same quarter in 2013. With its $16 million Series C funding raised in February, Localytics expects 2014 to be the biggest year yet for both employee and customer growth.
“As the number of mobile and web apps grow, the challenge to secure user engagement has never been tougher, fueling demand for Localytics’ analytics and marketing insights and services and prompting our need to expand both our team and our location,” said Localytics CEO Raj Aggarwal. “With our new, larger space – and a growing headcount – in the heart of the great city of Boston, we’re happy to continue to be part of this close-knit community.”
Localytics’ new office is located at 101 Arch St., Boston. Details about the official office-warming party will be released soon. Additionally, Localytics will be speaking as part of BostInno’s State of Innovation event Thursday, June 12.
Smart marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Used in more than 32,000 apps on more than 2.3 billion devices, Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. With one solution, mobile marketers and developers can gather deep, actionable user insights that power predictive intelligence, automate marketing campaigns, and personalize push and in-app messaging. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at http://www.localytics.com.