Marketers can seamlessly develop and export custom audiences for stronger retargeting strategies across Twitter's active users
NEW YORK, May 8, 2014 /PRNewswire/ -- MediaMath has introduced its self-service Twitter Tailored Audiences app, available within the TerminalOne Marketing Operating System™, empowering advertisers to leverage their first-party data to more effectively re-engage with high-value, consumers and prospects on Twitter.
Through the custom app, the first of its kind from a Twitter ad partner, marketers are able to utilize MediaMath's full data management capabilities to identify users who have recently interacted with their brand via their website and mobile web properties and build custom audiences directly in TerminalOne. Those audiences can then be exported and activated for custom tailored audience campaigns, powering more relevant targeting and messaging to the social network's 241 million active users.
"Our partnership with Twitter enhances the value of our single platform offering through which marketers can efficiently manage all of their multi-channel strategies," said Chris Victory, vp, global business development, MediaMath. "We're providing our TerminalOne users with an easy-to-use app to continue conversation with their most valuable customers – wherever they may be – which presents a huge opportunity to drive better marketing performance. Twitter is an innovative and strategic partner and we look forward to future collaboration with them."
Through a few simple steps, MediaMath clients can take advantage of this new integration. To learn more, visit the OPEN App Marketplace.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.