Progress Ventures

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Progress Ventures Announces Significant Exit from Second Fund

GTCR To Acquire Majority Stake in Progress Ventures Portfolio Company Simpli.fi

 

“We are extremely pleased with this significant outcome,” said Nick MacShane, Founding Partner. “One of our second fund investments, Simpli.fi has emerged as the leading Real-Time Bidding (RTB) platform built for localized advertising campaigns. The company has gained considerable traction over the last few years with a continued focus to add innovative technology to drive tens of thousands of hyper-local advertising campaigns. The team, led by founders Frost Prioleau and Paul Harrison, has brought the company to success time and time again, so it is no surprise they have found a great partner to take their business to the next level. Congratulations to the Simpli.fi team!”

 

Read the entire press release here.

Integral Ad Science Raises $67 Million as It Tackles Ad Viewability, Fraud and Effectiveness

Integral Ad Science, an advertising technology firm that helps marketers make sure their Web ad campaigns run where and how they are supposed to, has raised $67 million, as the company looks to expand its footprint in the digital ad ecosystem.

Of the new capital, $27 million came in the form of equity funding from venture capital firms led by Sapphire Ventures. The company also received $40 million in debt financing from Silicon Valley Bank.

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App Engagement Peaked in December

The percentage of engaged app users – those who use the same app 10+ times in a month – soared from 25 percent in Q3 to an all-time high of 30 percent in December 2014, according to the Localytics Q4 App Stickiness Index. But user retention – the percentage of users returning to an app within a three-month window – declined, ending the year at 12 percent, as some people abandoned apps when switching over to new devices or upgrading their operating system.

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