GTCR To Acquire Majority Stake in Progress Ventures Portfolio Company Simpli.fi
“We are extremely pleased with this significant outcome,” said Nick MacShane, Founding Partner. “One of our second fund investments, Simpli.fi has emerged as the leading Real-Time Bidding (RTB) platform built for localized advertising campaigns. The company has gained considerable traction over the last few years with a continued focus to add innovative technology to drive tens of thousands of hyper-local advertising campaigns. The team, led by founders Frost Prioleau and Paul Harrison, has brought the company to success time and time again, so it is no surprise they have found a great partner to take their business to the next level. Congratulations to the Simpli.fi team!”
Read the entire press release here.