Progress Ventures


Integral Ad Science Raises $67 Million as It Tackles Ad Viewability, Fraud and Effectiveness

Integral Ad Science, an advertising technology firm that helps marketers make sure their Web ad campaigns run where and how they are supposed to, has raised $67 million, as the company looks to expand its footprint in the digital ad ecosystem.

Of the new capital, $27 million came in the form of equity funding from venture capital firms led by Sapphire Ventures. The company also received $40 million in debt financing from Silicon Valley Bank.

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App Engagement Peaked in December

The percentage of engaged app users – those who use the same app 10+ times in a month – soared from 25 percent in Q3 to an all-time high of 30 percent in December 2014, according to the Localytics Q4 App Stickiness Index. But user retention – the percentage of users returning to an app within a three-month window – declined, ending the year at 12 percent, as some people abandoned apps when switching over to new devices or upgrading their operating system.

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Cincinatti Business Courier's picks for Cincinnati startups to watch in 2015

When Huffington Post speculates about whether your city could be the next Silicon Valley, you're probably doing something right.

It takes a lot more than a couple of mentions in national media to make a tech hub, though. The tireless work of countless people and organizations goes on throughout the year to boost the startups that are creating the success that earns that national buzz – groups like the BranderyCincyTechCintrifuseQueen City Angels, the HCDC Business Center and far too many more to name.

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Pixability and L2 Measure Luxury Fashion Brands’ YouTube Competency in Joint Study

Pixability, a YouTube ad buying and video marketing platform, and L2, a member-based business intelligence firm, have teamed up to produce the first comprehensive report of luxury fashion brands’ YouTube competency. The joint study, “Insight Report: Fashion and YouTube,” presents an analysis of the entire fashion ecosystem on YouTube, revealing: the top fashion brand performers and best performing videos; missed opportunities in discoverability, search, subscribership, and path to purchase; and a comparison of the fashion and beauty industries on YouTube.

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Integral Ad Science Hires Dave Marquard, Former Googler, IBMer, to Lead Publisher Products

Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that Dave Marquard, a veteran in product management, has been brought on to spearhead the company’s added focus on publisher analytics as Director of Product Management, Publisher Products. Based in New York City, Marquard reports to David Hahn, SVP of Product Management and Customer Service.

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