Tru Optik Continues to Gain Traction as a Leading Platform for Targeting, Measurement, and Attribution
We have closely watched and supported the success and visibility of Andre Swanston and the Tru Optik team. Based in Stamford, CT, the audience intelligence and data-management platform built for over-the-top (OTT) and connected TV has partnered with some of the industry's leading data companies as traditional broadcasters continue the rush for targeting, measurement, and attribution solutions.
Some of their recent announcements include:
- Winner of "Most Significant Newcomer" award at 14th Annual Awards in Leadership in Interactive and Multiplatform Television (press release).
- Partnership with NinthDecimal to allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment (press release).
- Partnership with comScore to improve in-target performance for OTT advertisers and publishers (press release).
- Partnership with Neustar to offer Neustar AdAdvisor Audiences on Tru Optik's OTT marketing cloud (press release).
Check out Tru Optik's recent key milestones in our infographic below.
About Tru Optik
Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with advanced technology, the largest dataset of global over-the-top (OTT) media consumption, and unmatched focus, Tru Optik has built the only audience measurement and data-management platform that works across the entire OTT ecosystem, including Connected TV. Tru Optik is the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial-led shift to OTT. For more information, visit www.truoptik.com.
NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical-world behavior. Fortune 500 companies and marquee brands activate this customer intelligence through audience targeting, measurement, insights, and data licensing solutions. By filling the gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers with a new model of the customer journey for impactful engagement. NinthDecimal processes trillions of data points from 230 million unique devices every month to power its product suite. Location Graph™ is the most precise audience intelligence technology in the market. Location Conversion Index™ (LCI™) is the leading offline attribution solution with over 200 integrated media and advertising partners. NinthDecimal’s unique household to device matching capability bridges online and offline data, powering omnichannel offerings that include partnerships with leading companies. NinthDecimal has been recognized as one of the most rapidly growing, innovative companies. To learn more, visit www.NinthDecimal.com.
comScore, Inc. (OTC: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit www.comscore.com.
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 11,000 clients worldwide with decisions—not just data. More information is available at www.neustar.biz.