Jon Watts

Jon Watts has worked as a consultant and advisor to the media, technology and internet industries for 25 years, consulting with a wide range of leading enterprises, investors, policy makers and regulators. He specialises in strategic problem solving, thought leadership, strategic marketing, growth and business development.

 Much of his work focuses on emerging areas of opportunity, change and disruption – recently including the development of addressable advertising, measurement, data and identity resolution, the growth of streaming services, pay-tv, AdTech/MarTech, and developments in key content genres, including news, sports and children’s content. Recent clients include Google, Facebook, Sky, Roku, the BBC, the UK Premier League, and FreeWheel.

 Jon began his career in the UK, leading the internet consulting practice at Spectrum Strategy Consultants in the late 1990s and early 2000s, during the first dot com boom (and bust). He co-founded consulting firm fathom, acquired by innovation agency WhatIf, and then co-founded MTM, a 40-person London-based research and strategy consulting firm who he still advises.

 Jon is currently pursuing a portfolio of roles and projects. He is project directing two major industry initiatives – the European CTV Initiative and a new US TV data initiative – and is also putting together five major consortium projects on a diverse range of topics, including the future of news and the development of Europe’s streaming TV ecosystem. He is co-founding a new media industry think tank and advisory firm, PXI, which launches in early 2021. He is retained as a consultant by various firms, including Comcast, and delivers consulting engagements for clients in the USA and Europe. He is an Editorial Advisor to Beet.TV and to The Drum.

 Jon graduated with a top first in Social and Political Theory from Cambridge University, England, and has an MPhil in Social Theory. He also completed the Corporate Finance Programme at the London Business School.