Wall Street Journal: Private-equity firm Vista Equity Partners has agreed to acquire a majority stake in Integral Ad Science, the latest in a wave of deals involving advertising technology companies that help marketers measure the effectiveness of their digital ads.
Other Portfolio News & Events
February 4, 2025 Progress Ventures Backs tvScientific in $25.5M Series B to Transform CTV Advertising
PASADENA, CA, UNITED STATES, February 3, 2025 /EINPresswire.com/ — tvScientific, the leading performance advertising platform for connected TV (CTV), has raised $25.5 million in Series B funding to 10x the CTV ad market. NewRoad Capital Partners led the round, which also includes Roku, a first-time investment from Second Alpha Partners, and participation from existing investors Norwest […]
February 28, 2024 Progress Ventures joins S4 Ventures in funding to accelerate tvScientific’s CTV Growth
tvScientific, the leading performance advertising platform for connected TV (CTV), today announced that the company had raised $9.4 million in a convertible note funding round that included new investors S4S Ventures, BDMI, and Progress Ventures joining investors including NBCU/Comcast, Norwest Capital Partners, Aperiam Ventures and Hearst Ventures. With tvScientific, advertisers can buy and execute performance […]